Thursday 16 February 2012

Publication Plan of NME and Kerrang

Publication Plan of NME and Kerrang
Title: NME
Positioning Statement:  First For Music News
Frequency of publication: Weekly
Price: £2.40
Distribution: Supermarkets, Newsagents, Online.
Rationale:  You know us. We're the NME. We're a weekly magazine that's a must for right–thinking music fans. And very wrong–thinking music fans. We have the best access to your favourite bands. We have the greatest music writing and photography. We're the ultimate source for discovering the best new music first. We also give to charity.
Style: Its main focus is indie music, but they cover different types of rock as well. They occasionally venture into other genres too though, like rap.
Regular content:
Editor’s letter
Fans Forum
Band Index
News
Radar
Reviews
Featured Content:NME Awards
Live!
Libertines: New album revealed?
Free Posters
Title: Kerrang
Positioning Statement: The worlds biggest selling weekly rock magazine
Frequency of Publication: Weekly
Price: £2.20
Distribution: Online, Supermarkets, Newsagents.
Rationale: Kerrang! mainly covers alternative, rock and metal bands. They often feature bands such as Avenged Sevenfold, Bring Me The Horizon and Paramore. They tend to cover big, current rock acts but also smaller, lesser-known metal and rock bands as well.


Regular Content:
Editor’s Note
Feedback
News
Live Reviews
K! Icons
Album Reviews
Gigs
Feature Content:
Pop Punk Riot
Download
Posters from K Archive

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